Don’t have to be a ‘one-and-done’: Know your customer to survive/thrive in the first year with carrier authority

For most new independent owner-ops, emphasizes Kevin Rutherford in this edition of Overdrive Radio, the customer (fundamentally the entity that pays your business for its service) is one, a few or several brokers. Too many owner-ops fail to see or treat their brokers like a customer, without which failure is any business' destiny. And: A view from the other side with small broker Al Zellmer.